Subscribe to The Kicks You Wear with Mike D. Sykes, a drill down on the red hot intersection between sports and fashion. His eponymous brand has sponsored various F1 teams for over three decades, starting with Team Lotus in 1991. These days, the Hilfiger brand is in the pits with Formula One’s newest team — Cadillac. I got a chance to chat with Hilfiger about the partnership with Cadillac, what fans can expect from it, and F1’s overall embrace of fashion. Hilfiger: Well, I have to say that I think our collaboration and partnership with Lewis Hamilton was an unlock.