The affordable skincare label Bubble is well-known for its playful product names, cute plush toys and eye-catching packaging — and the fact that it’s catnip for teens. The “Radical Joy” campaign, revealed on Thursday, shows Meester sampling Bubble products and pondering beauty routines, as well as an extended bit with a seal. How to Grow Up With Gen ZIt’s not that Bubble doesn’t have older fans. The brand has broad popularity, as evidenced by fans in their mid-40s: “Bubble skincare just isn’t for teens. Those factors, combined with the bright packaging and playful product names (Cloud Surf or Slam Dunk moisturisers, for example) helped retain a teen cohort.