With tariff-induced price hikes on their way, brands don’t want to give consumers another reason to shop elsewhere. Others are moving upmarket out of Quince’s range, inhabiting the void left when big luxury brands hiked prices. What to Watch: Luxury brands need to find their own version of this strategy, and more convincingly sell customers on the idea that their prices are aspirational, rather than ridiculous. Hold On: It’s natural to ask whether fashion’s AI obsession will come to nothing. Retailers are preparing for AI agents to make purchases on their websites, but no such service is available commercially.