Her parents were nowhere to be seen.”Former Sephora employee KM, 25, has her war stories too. The same year, according to Statista, LVMH-owned Sephora racked up around $9bn in US sales, while competitor Ulta Beauty reported sales of $11.3bn. The trend is driven by skincare content produced by beauty influencers – many of whom are tweens and teens themselves. Summer is peak time for Sephora kids: school is out and third spaces are notoriously scarce. The high-shine environment of the beauty store – brightly lit, soundtracked by loud music, full of lotions and tubs in vivid hues – can feel like a magnet for children.