You know it’s a weird week in the footwear industry when people are legitimately discussing the possibility of Adidas and Puma being a thing again. Puma isn’t Nike or Adidas, but it’s still one of the largest footwear sportswear companies in the world. Adidas recently sold Reebok in 2022 after struggling to turn the company around following its downturn, which was sparked by the COVID-19 pandemic. And considering the history between Puma, Adidas and the Dassler family feud, it’d honestly be interesting to see the beef get squashed here. The news: The British fitness brand partnered with performance footwear brand R.A.D.