Two years into his tenure at Gap Inc., chief executive Richard Dickson is still finding ways to shake things up. The American retailer, which also owns Old Navy, Banana Republic and Athleta, announced this week it would make a major push into beauty and accessories. ADVERTISEMENTTo be sure, Dickson and Zac Posen, Gap Inc.’s creative director, have made strides in reinserting Gap into the cultural conversation in the last year, with viral ads like its recent campaign with Katseye and major red carpet moments. That’s not as far-fetched as it might initially sound: there are over 1,200 Old Navy stores, not far from Ulta’s 1,450 locations. Ultimately, the goal may not even be to turn Gap or Old Navy into a major beauty or handbag powerhouse, but to position the brands as cross-category lifestyle destinations.