Why Are There So Many Aesop Stores?

From its origin as a hair salon in Melbourne to its global blanket of stores, Aesop has become known for its highly conceptual store builds, which blend local flavour into branded retail. At a time when beauty retail has a pervading sense of sameness and “omnichannel,” “BOPIS” and “click-and-collect” are buzzwords, Aesop is a case study in owned stores first. Of the UK’s 31 Aesop stores, more than half are clustered in and around the city of London, like neighbourhood apothecaries. Aesop stores in London. Aesop stores in the greater Tokyo-Yokohama megalopolis.