The British Fashion Model Agents Association and London-based modelling agency The Milk Collective on Friday released a petition with over 2,000 signatories calling for the UK government to protect models from having their likeness used by AI. The petition comes as models are increasingly concerned about becoming redundant as brands can generate images from scratch. While the petition is directed to the UK government, released against the backdrop of London Fashion Week, Horner wants brands to take notice. Learn more:H&M Knows Its AI Models Will Be ControversialThe company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.