Analysts and tech futurists tend to align in the belief that, like the internet and social media before it, artificial intelligence is poised to reshape operations across fashion companies. To adapt to this new moment, executives across fashion organisations must have a clear grasp of AI’s capabilities and how to apply them. This report gives fashion executives guidance on how to think about AI so they can make decisions effectively. It provides a simplified walk through of the core concepts they need to know, as well as what their strengths and limitations are. Members of the C-suite and beyond need to be versed in the fundamentals, so they know when and how to make AI work for them.