On Monday, luxury grooming company Eredi Zucca released its first line of eight fragrances, priced at $325 for a 100ml. Eredi Zucca was founded in 2023 with a barbershop in the Milanese Quadrilatero della Moda shopping district. The brand takes its name from the historic Zucca barbering family, which is believed to have opened its first barbershop in 1652. Eredi Zucca is expected to generate around $2.3 million in revenue next year. “When you get a hot towel on your face [in the barbershop], the fragrance is like that experience,” he said.