Welcome to Full Coverage, my weekly column that unpacks how shifting ideals, new players and cultural movements are transforming the global beauty and wellness industries. ADVERTISEMENTSephora’s Fall Merchandising BlitzYou may have noticed that Sephora, the LVMH-owned retailer beloved by both tweens and their moms, has nabbed every major beauty launch for fall. [Early results continue to surprise Sephora and Rhode; according to the both companies, Rhode was the biggest brand launch in Sephora North America history with sales results 250 percent greater than previous biggest brand launch; three Rhode items are being sold per second.] L’Oréal’s Armani business, which cuts across makeup, skincare and fragrance, is big, netting out over $1 billion in revenue annually. Moreover, L’Oréal has been creating buzz with the right, young faces for Armani Beauty — Sydney Sweeney, Sadie Sink, etc.