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EN
Why Luxury Needs to Rethink How It Speaks to Gen Z
['Lei Takanashi']
The Business of Fashion
He’s been buying luxury fashion since he was a teenager, drawn to both Demna’s luxury streetwear for Balenciaga and archive menswear grails such as Rick Owens’ “Dunk” sneaker.
Shortly before speaking to the The Business of Fashion, White shared that he recently bought Dior and Burberry coats.
AcceptWhite’s approach to luxury fashion is typical of many Gen Zers.
That strategy has fallen flat with Gen Z.
According to NielsenIQ, Gen Z will surpass Millennials’ spending by 2030.
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