With its shares trading at a 15-year low, its market capitalisation has shrunk to about £2 billion ($2.6 billion) from almost £10 billion in March 2023. The company put its best foot forward at its show in London on Monday, overseen by creative director Daniel Lee. One ray of hope is the reunion tour from the band Oasis, which championed Burberry in the ‘90s. So far, Burberry’s turnaround has lacked buzz. Without Cool Britannia coming to Burberry’s rescue, or a bidder checking in, shareholders risk looking back in anger, yet again.