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EN
Audemars Piguet Chief Comes Out Swinging
['Robin Swithinbank']
The Business of Fashion
Two weeks back, Audemars Piguet was quick to shut down a report suggesting chief executive Ilaria Resta was leaving the company.
If anything, the chatter seems to have energised her: the Italian former Procter & Gamble executive has come out swinging.
“And it all comes after years of glory growth, which frankly, was also growth that was a bit excessive.
If the relationship doesn’t work, we will end it.”Last year, Audemars Piguet reported 2.4 billion Swiss francs in sales, a slight uptick on the previous year, bucking the industry’s negative trend.
Swiss export volumes have halved over the past decade, according to the Federation of the Swiss Watch Industry.
['swinging'
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'success'
'sales'
'watch'
'growth'
'comes'
'audemars'
'swiss'
'company']