Born x Raised learned that the hard way over the weekend. The other side: But when a smaller, niche brand like Born x Raised forges its ethos in having the same shared values as its community, it matters a lot more when those values shift even a little bit. (Erinn Springer)What do you get when you combine a Swiss sportswear brand, a Japanese streetwear brand, and an American camping brand together? What’s happening: The three brands have combined to drop a collection that I don’t think I’d have ever anticipated. I don’t think there’s much overlap between these three sides.