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Bath & Body Works’ Plan to Restore Its Shine
['Brennan Kilbane']
The Business of Fashion
ADVERTISEMENTHeaf is galvanised by the challenge of bringing Bath & Body Works into the future.
The top 10 fragrances in Bath & Body Works’ portfolio (e.g., Warm Vanilla Sugar, Champagne Toast) generate about $1 billion in sales.
A Brave New StoreAfter a 10-minute drive from DC-3, Bath & Body Works’ store of the future is sandwiched between Walmart and Nothing Bundt Cakes.
The Candle-to-Detergent PipelineAt 35 years old, Bath & Body Works is firmly in the Millennial cohort.
A Bath & Body Works store in Indonesia.
['theyre'
'shine'
'plan'
'beauty'
'latest'
'body'
'stores'
'restore'
'fragrance'
'bath'
'tiktok'
'works'
'company']