Tenzin NyidonDHARAMSHALA, Sept. 22: A massive fireworks spectacle staged by Chinese contemporary artist Cai Guoqiang in collaboration with outdoor apparel brand Arc’Teryx on the Tibetan Plateau has ignited widespread criticism and environmental concern. The backlash has been especially sharp against Arc’Teryx, a brand long associated with environmental sustainability and outdoor culture. Critics questioned his choice to treat the Tibetan plateau as a backdrop for spectacle rather than as a landscape requiring stewardship. In the wake of the uproar, both Arc’Teryx and Cai issued public apologies. Organisers have claimed that the fireworks materials were environmentally friendly, livestock were relocated, and restoration of the vegetation is planned.