For Natasha Mathias, the fight against colon cancer is deeply personal. Watch NBC6 free wherever you are WATCH HERE WATCH HERE“It’s very important for us to raise awareness because colon cancer is treatable, it’s beatable, and it’s preventable,” Mathias told NBC6. According to the American Cancer Society, early-onset colon cancer diagnoses are expected to rise by 30 percent by 2030, with deaths increasing nearly 20 percent. The organization hosts outreach programs, educational initiatives, and one of its biggest events—the annual Blue Hope 5K—which brings together survivors, supporters, and families affected by colon cancer. The event starts at 7 a.m. and is open to everyone looking to support the cause, raise awareness, and honor those affected by colon cancer.