As students return to class, brands such as Chomps, Liquid I.V., and Urban Outfitters scored extra credit with clever pop-ups and activations. Photo: Courtesy of CNC AgencyUO HaulBack in May, Urban Outfitters kicked off a multipronged campaign aimed at Gen Z students. The campaign also included a collaboration with Collegeboxes by U-Haul where three students won $1,000 in Urban Outfitters products and a door-to-door move-in experience to campus. Leaders in higher education explored Gemini University—an interactive campus experience showcasing how Google’s AI tools support students, faculty, and researchers. Photo: Courtesy of MASAt the end of the experience, attendees “graduated” with a diploma, and the most engaged participants received tiered Google Education swag.