The move strengthens the company’s position in destination group travel, showcasing offerings at brands like Hard Rock Hotels, Nobu Hotels, UNICO Hotel Collection, and AVA Resort Cancun. The $25 million experience, created with Disney Imagineer Rick Rothschild and narrated in part by filmmaker James Cameron, offers breathtaking drone-captured views of Niagara Falls alongside immersive storytelling that highlights the region’s culture and history. Opening on Sept. 26, FYE Ultraclub will debut in Toronto as Canada’s first burlesque-inspired ultraclub, combining world-class performances with a high-energy nightlife atmosphere. Audiences can expect everything from comedy and storytelling to immersive shows held in unexpected venues—including one staged inside a parked car. BizBash Buzz is the must-read digest of event industry news from BizBash.com.