Event Technology We're Excited About This MonthTo gain clear visibility into budgets and spendingFull-service event agency FCM Meetings & Events has launched a new global Reporting & Analytics Tool aimed at giving planners clearer visibility into budgets and spending. Launched in 2024, Jade also supports predictive analytics, personalized recommendations, AI-generated content, and enhanced lead collection across the event lifecycle. Safara 360 also collects trip-specific and profile-level preferences that are securely shared with hotel partners, enabling more tailored hospitality before guests arrive. For hoteliers, the platform introduces a zero-commission marketplace, removing the fees typically tied to online travel agencies while still delivering high-value guests. "Today's travelers expect digital convenience at every step of their journey," said Jason Shames, head of hospitality at Safara.