Billed as “the definitive gathering for beauty professionals,” Aveda Congress had its 21st run at the Minneapolis Convention Center Aug. 16-19. “We like to showcase the intersection of artistry and science, which is a big pillar of our brand,” Molin says. “It will be a very big and very special Congress,” Molin hints. Stay tuned to see everything we have up our sleeves.”Keep scrolling to see key vendors and more photos from inside Aveda Congress... Now an Aveda Congress tradition, the ceremony honors Aveda’s long-standing partnership with the Yawanawá.