PacsunOn Aug. 30, Pacsun kicked off its college series, joining gameday crowds at the Ohio State vs. University of Texas in Columbus, Ohio, with a dedicated pop-up shop. From there, the brand has hit the road and is traveling to more campuses across the country throughout the fall. Photo: Courtesy of Instagram/pacsunExpanding upon its strategy of providing IRL experiences, the brand is giving students and fans the chance to shop in person. Photo: Courtesy of Athletes FirstAs part of the tour, the 55-foot Athletes First custom hauler is traveling to each site. Photo: Courtesy of Athletes FirstThis season’s Tailgate Tour also includes Sinclair’s AMP Sports as the event’s exclusive media partner.