Welcome to the era of "joy of missing out," aka JOMO, or as we call it, intentional engagement. They're craving intentional design: thoughtful, curated experiences that stand out, feel authentic, and resonate long after the lights dim. When the right people, conversations, and environments come together, attendees feel confident about skipping the rest of the noise. The same principle applies to event design, agendas, and the human attention span. The most successful events in the JOMO era will be the ones where attendees leave saying, "That was worth being here for."