Despite the changes, the goal of the festival remained the same—to celebrate the state’s bourbon heritage along with its music culture. In addition to the musical lineup, the festival featured educational programming, including panel discussions, hands-on workshops, and product demos, as well as activations from spirits brands like Angel’s Envy. This year marked the fifth year of the brand’s partnership with Bourbon & Beyond, “and it’s our largest consumer activation of the year,” explained Gigi DaDan, general manager of Angel’s Envy. When people try Angel’s Envy in a setting they already love, it creates a deeper emotional connection and increases the likelihood they’ll become long-term fans." Photo: Andrew Sturgill/BizBashA wall of faux vinyl records with bourbon-inspired covers played into the music festival theme.