NEW YORK—To drum up excitement for its new workplace comedy The Paper, Peacock dropped New Yorkers straight into the world of the fictional Toledo Truth Teller with an eye-catching, one-day activation on Sept. 9. Photo: PeacockThe pop-up centered around custom-built newsstands modeled after the show's fictional Toledo Truth Teller, along with oversize mock newspapers. Photo: PeacockTo sweeten the experience, Peacock partnered with cult-favorite PopUp Bagels, handing out complimentary bagels with scallion cream cheese. Brand ambassadors at Rockefeller Center read oversize Toledo Truth Teller newspapers and distributed limited-edition tote bags. Photo: PeacockProduced in collaboration with experiential agency HudsonGray, the activation coincided with the release of all 10 episodes of The Paper on Peacock.