Guerlain has adopted Quadpack’s Woodacity Hidden – a wooden cap with a patented closure system – for its limited-edition Habit Rouge Spirit fragrance, aiming to reflect its woody scent while avoiding virgin plastics. Woodacity Hidden is said to function ‘like a plastic’ while only utilizing wood from controlled sources. It hopes that Woodacity Hidden will bring it closer to these targets. This came shortly after L’Oréal Group’s Ralph Lauren Fragrances brand packaged its Polo Earth vegan fragrance in a refillable bottle featuring 20% post-consumer recycled glass, a 55% post-consumer recycled carton, and a wood cap. Since then, Quadpack has worked with French suncare brand Hei Poa to unveil a mono-polypropylene, 50% post-consumer recycled pack, the 15g Infinite Panstick, for its first facial stick product.