Following a successful pilot of fibre-based closures in collaboration with Blue Ocean Closures, Scandinavian company Great Earth has announced it will be implementing paper caps for all its supplement products. Last year Great Earth adopted fibre-based closures developed by Blue Ocean Closures for its Magnesium supplements, launched online and through Swedish retailers, designed to increase recyclability and reduce carbon footprint. Great Earth says that based on thorough evaluation of the market response, production compatibility and other parameters, it has decided to exchange all its plastic supplement caps for paper caps. Referring to consumer surveys conducted on the pilot, Great Earth states that 90% of consumers found the paper cap more user friendly, 100% viewed it as more environmentally friendly and 90% prefer the paper cap and would buy it again. Great Earth CEO, Patrik Falk, commented: “The collaboration with Blue Ocean Closures was a fantastic opportunity.