So, why did fragrance mists become the next big thing and what’s driving this trend? Why fragrance mists are gaining mainstream appealAccording to senior consultant at Mintel Consulting, Vivienne Rudd, body mists and sprays have enjoyed increased popularity – especially in markets like the UK, where in 2024, almost 40% of Brits were users of body sprays and mists, making them the most widely used fragrance format. (Impulse/ Elida Beauty)“Consumers often use body mists for everyday wear and reserve perfumes for special occasions,” Rudd said. “Sol de Janeiro fragrance mists have seen strong uptake in travel retail globally,” she said. Examples of new launches in this space have included Phlur’s Amber Haze Hair & Body Fragrance Mist, which can be used on both hair and body, and Rare Beauty’s Find Comfort Body & Hair Fragrance Mist, which is infused with biotin, niacinamide and peach flower extract to revitalise body skin and hair.