Demand for ethical colour cosmetics is rising, driven by consumer awareness and regulation. Biotech and waterless formulations reshape makeup innovationThe colour cosmetics industry, traditionally reliant on pigments and dyes to infuse products with colour, is now seeking alternatives due to the polluting nature of commercialised colourants. “We’ve seen a significant rise in demand for sustainable ingredients in colour cosmetics, largely driven by increasingly environmentally aware consumers,” she said. For example, chemical manufacturer and speciality materials company Eastman recently launched Esmeri CC1N10, a high-performance, readily biodegradable, and non-microplastic cellulose ester micropowder for colour cosmetics. As part of this research, the company surveyed 4,000 women aged 16–70 across the US, United Kingdom, Brazil, France, and Germany to better understand consumer preferences for colour cosmetics.