Key takeawaysGem & Tonic is a new beauty brand co-created by Gemma Atkinson and her community. British TV actress Gemma Atkinson has launched a new beauty brand, Gem & Tonic, designed for active women seeking fuss-free self-care that fits effortlessly into busy routines. The products had to deliver real results, feel enjoyable to use and work for people with busy lives. We also wanted the range to feel uplifting, with fragrances and textures that make everyday routines feel like a mini ritual. LC: These are the products Gemma uses most often in her own routine.