The brand, which blends dentist-backed formulas with shelf appeal, uses PAP technology to break down stains while actively protecting enamel and reducing sensitivity. Its hero product, the Icy Bear LED Teeth Whitening Kit, combines an 18% PAP formula with LED light technology to accelerate whitening and achieve visibly brighter results quickly and safely. Dr Hanna Kinsella (HK): “I founded Icy Bear Dental Care to bridge the gap between professional dental expertise and at-home oral care. HK: “Icy Bear combines dentist-developed formulas with premium ingredients that are palm oil free, SLS free, and cruelty free. The aim is to create a comprehensive, professional-level routine that’s simple for customers to follow.”CDE: What’s next for Icy Bear?