Key takeawaysSephora is launching My Sephora, a new affiliate platform for creators. Influencers can curate shoppable storefronts directly on sephora.com. Sephora aims to compete with Amazon, Best Buy, LTK, and ShopMy in affiliate marketing. Sephora taps into booming social commerceOn these ‘shoppable storefronts’, influencers and content creators can curate their beauty product recommendations, allowing them to earn money from affiliate links to products on Sephora’s website. Retailers such as Amazon and Best Buy offer similar platforms, and LTK and ShopMy are among the most popular – with LTK featuring more than 150,000 content creators and one million brands.