Key takeawaysSymrise is expanding its presence in Asia-Pacific and has new manufacturing sites in China and India. Skinification of scalp and hair care is a major trend in the region, driven by consumer needs. German cosmetics ingredients business Symrise is expanding in Asia-Pacific markets through strategic manufacturing investments and by focusing on catering to local needs. Skinification trends reshape scalp and hair care innovationOne clear area of focus in the region is the ‘skinification’ of scalp and hair care, thus addressing regional market needs. Wong said that in the APAC region, skinification of hair care is transforming the market.