Whataburger inks multi-year partnership deal with Carolina Panthers, Charlotte FCPhoto: WhataburgerAugust 25, 2025Whataburger has signed a multi-year deal to serve as a Proud Partner of both the Carolina Panthers and Charlotte FC, according to a press release. As part of the partnership, Whataburger will have a strong presence at Bank of America Stadium, with in-stadium activations designed to enhance the game-day atmosphere for both Panthers and Charlotte FC fans. On Sept. 21, Panthers fans will enjoy a first taste of the collaboration when the Whataburger Food Truck rolls up to the stadium, serving complimentary Patty Melts and Prickly Pear Raspberry Whatafreshers. "Sports in the Carolinas are all about tradition, passion, and pride — three things that Whataburger fans know a whole lot about," Scott Hudler, CMO at Whataburger, said in the press release. "This multi-year partnership with both the Panthers and Charlotte FC allows us to deepen our connection, serve fans in new ways, and invest in programs that create real impact for the people of the Carolinas."