Gong cha, Crust Pizza leaders talk franchising in today's modern restaurant worldA session at the Fast Casual Executive Summit will look at franchising dos and don'ts as well as the latest trends and innovations in franchising. Rebecca Kahn senior director of master franchising operations for North America — Canada, USA, Mexico for Gong cha Global. Q: What are the most effective strategies you've seen for building strong, collaborative franchisee communities — and how do these communities contribute to brand innovation and resilience? Strong franchisee communities also drive resilience. Franchisee communities are the frontline lens into what's working, what's shifting, and where innovation is needed.