SPB Hospitality promotes Kristen Hohl to EVP of marketingPhoto: SPB HospitalitySeptember 3, 2025SPB Hospitality, parent company to Krystal, has promoted Kristen Hohl to EVP of marketing, according to a press release. Hohl first joined SPB Hospitality in 2018 as a senior marketing manager for Logan's Roadhouse, and has risen through the company ranks from her home base in Nashville. "Kristen has played a key role in elevating our brands and building stronger connections with guests," Josh Kern, CEO of SPB Hospitality, said in the press release. Hohl has served as marketing director, senior director of marketing, vice president of marketing and senior vice president of marketing. In her role as EVP of marketing, Hohl will oversee the evolution and execution of marketing, culinary and beverage strategies as well as concept development for all SPB brands.