PAR Technology launches PAR Games to revolutionize loyalty programsImage: Adobe StockSeptember 17, 2025PAR Technology Corporation, a provider of foodservice technology, has launched PAR Games, an interactive loyalty platform designed to boost customer engagement and loyalty. The platform transforms passive loyalty into real-time, emotional engagement, helping marketers to drive visits, capture zero-party data, and reward guests — without over-relying on discounts. PAR Games aims to deliver the instant wins, interactive experiences and tangible value that modern guests expect. With PAR Games, we're giving marketers a new way to stay top-of-mind, increase frequency, and protect margin — all while gaining the zero-party data they need to personalize and grow. We're rolling out an aggressive roadmap to spark innovation and drive real revenue growth," Joe Yetter, general manager of PAR Engagement, said in the press release.