‘Trump’s UK State Visit Highlights the Death of US Soft Power’

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The UK at least still has the sense to recognize the value of this kind of soft power, which is uniquely suited to appeal to the President’s sense of vanity, and his reverence for the Royal Family. Garrett describes soft power as working best as a complement to, not a replacement for, hard power, which relies solely on coercion. Garrett accepted that US soft power had sometimes been damaged by perceptions of double standards. Garrett personally remains hopeful that the underlying American brand remains strong, and that American soft power can one day be restored. Even if America’s soft power institutions can be rebuilt, I believe the reputation that once underpinned them has gone.