Amid the glitz and glam of New York Fashion Week, a surprising talking point sizzled to the surface: chicken fingers. Fast-food chain Raising Cane’s hosted an entire show designed by TikTok-famous fashion designer Joe Ando-Hirsh and inspired by breaded chicken. Also this week, Trader Joe’s is back with pumpkin-spiced Chardonnay—a logical marketing move for the grocery store chain. The ask came from Raising Cane’s, the chicken-focused fast-food chain, which hosted a show for New York Fashion Week. But Raising Cane’s gave him total freedom to run with the concept, encouraging him to weave in family backstory (“I can’t lie: I’m a sucker for that,” he says).