According to Century 21 Australasia chairman, Charles Tarbey, knowledge, care, tailored communication and proven results should be the key factors in property owners’ decisions when choosing an agent to list with. “I let (sellers) know that the reason I do that is that what attracted them to the property will form my advertising content,” Tarbey said. Tarbey said many sellers shouldn't simply choose to list with an agent just because the agent has the most number of signs at the front of houses. First impressions and initial discussions may also significantly influence sellers’ perceptions of agents and their decision to list with the individual. While some sellers may not immediately know if an agent is right for them and choose to consider other options first, many sellers will intuitively know whether they want to proceed.