SoPublishing has secured exclusive trademark rights to the So name and associated branding across key publishing and digital content categories. Officially recognised by the UK Intellectual Property Office, the combined trademark registration covers both the textual word and its visual logo mark. An important brand asset, the news further cements SoPublishing’s professional reputation and market-leading position in SoGlos's 18th year of celebrating Gloucestershire, while also preparing the independent publishing company for ambitious growth – adding credibility, authority and important legal protection. Alongside its iconic media brand, SoGlos has carved out a distinctive niche in regional media by combining professional journalism with data-driven and creative marketing opportunities to build a sustainable commercial model that celebrates and champions local – partnering with and supporting Gloucestershire's public and private sector organisations, and driving the local economy. ‘Achieving the So trademarks is a significant step in the evolution of the So brand,’ Michelle Fyrne, CEO of SoPublishing said.