Gen Z's favourite Australian fashion label – also favoured by the Kardashians and Victoria's Secret models – White Fox is entering the beauty industry with its first-ever line of products set to launch in Boots this autumn 2025. Venturing beyond its direct-to-consumer strategy, the partnership is groundbreaking for White Fox, as it signifies a new chapter for the brand, which is aiming to continue its success into a new sector. Managing director at SLG Brands, Lucy Beresford, said: 'Partnering with White Fox Boutique is a wonderful venture for us. 'The addition of our Bestie Bonus rewards also lets us connect even deeper with our loyal community, turning beauty lovers into lifelong White Fox fans.' The brand-new White Fox beauty line is launching this autumn 2025 at larger Boots stores across the UK, as well as through White Fox's global online stores.