— The fresh pet food category is booming as pet parents continue to humanize their animal companions’ diets. With a growing emphasis on nutrition, sustainability and quality ingredients, fresh food options are gaining traction across the industry. Source: Open FarmAccording to recent market data, the US fresh pet food market is projected to grow by $3.2 billion between 2024 and 2029, with a compound annual growth rate (CAGR) of 21.2%. Dollar sales have risen by 86% for fresh dog food and 54% for fresh cat food since 2021, with volume sales also outpacing the broader pet food category. “Fresh food has become one of the fastest-growing formats in pet nutrition,” said Mark Sapir, Open Farm chief marketing officer.