what3words has announced the launch of what3words AI, an intelligent assistant fully integrated with its core technology. Businesses can access what3words AI via the new Pro tier in the app or online map, or embed it directly into their existing AI tools and agents via an API. Years of public usage and millions of online references meant that, when development began, LLMs were already primed to recognise what3words addresses with ease. The challenge in building a functional AI chat lay in configuring LLMs to accurately identify and geocode what3words addresses from natural language inputs. Matt Weaver, Head of Solutions Engineering for EMEA at OpenAI, said: “what3words’ new voice enabled AI chat is a great example of how businesses can apply frontier AI to solve real-world challenges; in this case, making finding locations faster, easier, and more intuitive.