“Our partnership opens up exciting opportunities for both Bosch and Alibaba to expand our offerings in the global market,” said Dr. Tanja Rückert, member of the Bosch board of management and Chief Digital Officer. The partnership will leverage Alibaba’s AI capabilities to support Bosch’s businesses, boosting operational efficiency and enhancing product intelligence. Driving Global E-commerce GrowthAs a key pillar of the expanded partnership, Bosch and Alibaba will further drive growth and innovation in e-commerce through expanded product portfolio, enhanced customer engagement, and optimized brand experience. In 2025, Bosch plans to launch new product categories in China with consumer insights from Alibaba’s e-commerce platform. Based on the framework of collaboration in China, Bosch will extend its e-commerce footprint to Southeast Asia, Spain, and Latin America through Alibaba’s global e-commerce platforms including Lazada, Miravia and AliExpress, to better serve local consumers with innovative, high-quality products.