A UW–Madison professor is looking for ways to boost trust in science and public health. Michael XenosWhen a public health crisis occurs, people are hungry for guidance on what they should do to protect themselves and their loved ones. But what is the most effective way to share public health information? When it comes to public health information, these are problems where we see disproportionate harm in minority communities. From there, we could explore how that affects the messaging, delivery and remediation of public health information.