Businesses across Warwickshire have signed up to the Cycle September challenge. Businesses across Warwickshire have signed up to the Cycle September challenge. THOUSANDS are getting on their bikes in Warwickshire this month as part of an active travel campaign that aims to build on the hugely successful Lloyds Tour of Britain Men’s cycling race. Whether a short trip to the shops or school or a longer bike ride, riders can track their bike miles on the Love to Ride app. Director Annabel Precious said: “The Transportation Consultancy are strong advocates for active travel and we’re proud to sponsor Megan Macdonald, a local professional triathlete competing on the world stage.