Nedbank Namibia, in collaboration with Future Media, hosted marketers, communicators, and brand practitioners at the Nedbank Campus Sky Garden in Windhoek on 18 September to live stream the Nedbank Integrated Marketing Conference (IMC) 2025, which took place in Johannesburg, South Africa. At the live stream session, Nedbank Namibia Communications and Public Relations Manager, Selma Kaulinge, highlighted the importance of exposing the local industry to international best practice and new thinking. Nedbank Group Chief Executive, Jason Quinn, also gave insights from a leadership perspective by reminding marketers that their work must be seen as central to business growth. ENS Executive for Intellectual Property, Craig Shapiro, who spoke on Intellectual Property (IP), warned that many marketing teams overlook intellectual property considerations until it is too late. He reminded delegates that culture shapes brands, but equally, brands shape culture, and that marketers must carry that responsibility consciously.