Dr Netumbo Nandi-Ndaitwah officially launched the Expression of Interest for the development of a Namibian Film and Creative City, on 22 September, during the ‘Experience Namibia in New York’, an event held on the margins of the 80th United Nations General Assembly (UNGA). “The City is poised to catalyze the growth of Namibia’s creative economy by offering world-class infrastructure, robust platforms for skills development, internships, and on-the-job learning, ensuring a pipeline of Namibian creative talent. Further to that, the project is expected to boost tourism by stimulating both leisure and business tourism, while increasing the export potential of Namibia’s creative content,” they added. Launching this call that sets in motion the transformation of Namibia’s creative industry at the UNGA is significant in two ways. Secondly, the world’s most influential decision makers and investors are currently gathered in New York City, offering an opportunity for direct engagement and a platform to promote Namibia to potential partners.